EDLD 5366 Week 2

This week, we had to create our own personal logo. Here is the process/journey I went on to create the logo (at the end).

List of words that describes me: Rebellious, unconventional, driven, compassionate, energetic

What were my initial goals for the logo? Establish a visual identity for myself; build/create various levels of meaning; create a simple, easy-to-replicate logo

What design elements did you include in your logo?

Contrast- I chose two starkly different colors (bright green and black) on a white background. This provides a high level of contrast and ensures that you see each piece of the logo.
Repetition- I chose to use the same font face for the green text as the black exponent. Additionally, I used the same green for the brackets as for the “g” inside them. This helps to tie it together and demonstrate the relationship between each element.
Alignment- The logo is almost center-aligned. However, I chose to use the exponent to off-set the balance of this design, putting more weight up and to the right of the overall design. This is a small break from convention, that might have kept everything “center, center.”
Proximity- The exponent has been kept close to the green text and the brackets have been kept extremely close to the letter “g.” This creates a simple, easy-to-follow design that is quickly recognizable.

Describe how this logo reflects you as a teacher, learner, or person:
You will notice three main parts to the logo. The brackets are a reference to my love of mathematics. In the order of operations, brackets are only used after you have used parentheses to denote another operation. This is significant since it represents that something else is going on inside those brackets. The second part of the logo is the single letter “g.” This is first and foremost a reference to my name(s), Greg Garner. However, it is lowercase, which represents the lack of formality that I have always felt regarding business and life in general. This is really personal to me and is quite intentional, although it might be confused with my missing the shift key. The third piece of the logo is the exponent. In mathematics, exponents are used to greatly and quickly increase the value of what is being raised to a higher power. My name, Greg Garner, has two G’s and so G-squared is rather appropriate in addition to my drive and desire to always move to a higher level in terms of quality, effort, etc. I chose two striking colors that are easily visible but stand apart from each other. The two colors specifically were carefully chosen. Black represents how we must all, at times, conform to the status quo and that it also provides a great vehicle for change (thus, the exponent). However, I don’t believe my identity to be tied up in this single instance. Instead, I chose a bright shade of green. This serves as both high contrast to the black (representing non-conformity) and also a slight reference to my love of pop culture as a popular movie once said “Geniuses choose green.” The character that statement was directed towards, interestingly enough, was named Greg as well. The font face that I chose is slightly messy with a few “holes” here and there, showing that I don’t believe that I have all the answers and that I do have a tendency to be unorganized. However, the formation of the “g” is more traditional in its nature, another homage to my desire to leverage conformity for social/societal change.

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